Do you smile whenever you see an emoji in an electronic mail? The usage of emojis, icons and symbols has develop into a hot matter in electronic mail marketing. Some manufacturers are all for emojis, while others see them as unprofessional.
We wanted to know what you think. Juvlon asked its clients whether or not or not emojis should be in emails. The outcomes show 82.35 percent of shoppers say sure, and 17.sixty five p.c say no.
It appears Juvlon customers are on to something. There may be information that shows 56 percent of brands that use emojis and symbols in an e mail’s subject line have a higher unique open rate.
While that’s an impressive statistic, it doesn’t imply emojis are right for everyone. That will help you decide whether or not or not to use emojis in your emails, we’ve created this useful guide to provide you all the information that you must make the suitable selections to your business.
Advantages of emojis
There are some convincing arguments to make use of emojis. Take a look:
In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t need to attract consideration to their email?
They convey emotion
Emojis convey emotion that’s difficult to sum up in words.
Emojis don’t take up a number of space
A good topic line is round 50 characters. An emoji conveys a message in just one character.
Emojis are a hit
Right now, emojis are the “in thing.” Adding them to your topic line shows your brand is embracing the times.
Disadvantages of emojis
Right here’s a take a look at some of the disadvantages of emojis:
They can look unprofessional
In some cases, emojis don’t match with the serious nature of a brand and may look unprofessional.
Some emojis don’t render correctly. In other words, quite than seeing a coronary heart, your clients could see a giant black box or a question mark.
Emojis might be overused
If a model makes use of emojis in each e mail, it could possibly take away its effectiveness. If clients see them on a regular basis of their inbox, they’ll ignore them.
Methods to inform if emojis are right on your brand
Here’s a list of inquiries to ask yourself earlier than utilizing emojis:
Does your brand have a straight-laced, professional tone?
Do you cater to high caliber shoppers?
Is your goal demographic older?
Would your shoppers be bothered or turned off by an emoji quiz?
When you answered yes to any of these questions, emojis might not be proper for your brand. Should you answered no, it’s time to provide emojis a try.
Any brand that decides to make use of emojis ought to test them. Run split tests to see how your audience responds before adding emojis to your e-mail advertising strategy.